#EthicalHour Roundup – Promoting Your Ethical BusinessKate Stuart
Kate Stuart is an artist, craftswoman and writer based in the North East of England. Owner of The Phoenix Green Store, she is currently in the process of transforming it into Newcastle Upon Tyne’s first zero waste shop. She handles the magazine’s Twitter account every Monday evening from 8pm GMT for #EthicalHour.
The last few weeks have seen me pulling on the mantle of Twitter handler for No Serial Number, and taking part in #EthicalHour. No mean feat – my Twitter skills left a lot to be desired, but I’m learning on the job!
#EthicalHour is a growing community of ethical, sustainable businesses, consumers and bloggers, and 8pm GMT on a Monday night is when the world of twitter opens up for a chance to chat, share experiences, offer support and essentially provides a fantastic forum within which to discuss all things ethical.
Founder Sian Conway, a marketing specialist, is passionate about connecting ethical brands, and building a supportive online community where sharing best practice, problem solving and helping grow ethical audience are key.
Tonight’s conversation was all around the subject of promoting your ethical business and it has proved to be an incredibly popular topic. Often, with ethical and sustainable business, and particularly in the arts/craft movement, it is the most difficult thing to be able to step out from your creation and into the mind of potential customers/clients. As an artist, craftswoman and writer, I find it so hard to step into that space where I think about my work in terms of needing promotion. So tonight was a very revealing dialogue that has had me thinking about how we connect with our Tribe – the people who want to know what and who we’re going to write about next, who want to know what my latest craft project is, or how my zero waste shop plans are cooking. And there were LOTS of answers to ponder! So much advice!
From engaging followers on social media platforms, to collaboration in blogging, to using awareness days in your marketing planning, to harnessing your passion for ethical issues to spread the word and light the fire in others, there was so much to talk about, so many opinions, so many nuggets of advice that it’s hard to get it all down here. But the one thing that stood out for me was that sharing what you’re passionate about and showing your followers who you are, staying transparent in your business and being honest in your approach makes for better, stronger and longer lasting business connections. If you own an ethical business, I’d really recommend joining in with #EthicalHour – maybe see you next week? Until then, these blog posts were shared this evening by the wonderful @EthicalHour and we think they are worth a read.
Women leading the way in sustainability: meet the changemakers – a blog post by Sian Conway with Besma Whayeb
Until next week! Over and out, Kate.