With 6 years of experience in the field of sustainability, Daisy and Ozric, are strong advocates of slow fashion. Their battle against reckless consumerism in the fashion industry is translated and visible through What Daisy Did, a bags brand whose products are beautiful, functional, affordable but which, at the same time, tackle waste from every angle.
What Daisy Did uses natural and waste materials to create bags in what they call “timeless styles” that will outlive the micro trends and seasons. Their intention is to design and produce bags that are hard wearing and made to last, keeping them out of landfill for as long as possible.
But What Daisy Did goes further. They currently operate in rural India and the UK, with a combined workforce of over 100 artisans. They envision their recruitment process as a way of addressing poverty and homelessness through the recruitment of vulnerable people. Recently, they have partnered with the Hope Centre, their local homeless charity who provides background support for new employees in the UK.
Their amazing bags are featured in the Spring Issue of No Serial Number Magazine alongside an interview to Daisy and Ozric. A nice chance to hear from an eco-friendly entrepreneurial duo. Want to know more about them? Then get your copy of the magazine!
The latest issue of the print magazine packed with interviews and features on eco and heritage artists and artisans is available now.
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