The Whichford Pottery: Pottery on a big and sustainable scale

Located in a beautiful and picturesque countryside area, Jim and Dominique Keeling established Whichford Pottery in 1976 with two apprentices. Decades have passed and they now lead a team of 30 local people, including his eldest son Adam, designing and making a wide range of English flowerpots using traditional hand-thrown and hand-pressed methods for discerning gardeners worldwide.

Passionate about keeping their skills alive, this family business keeps using ethically sourced material while supporting local businesses wherever possible. They produce all their pots by hand, mostly on a traditional potter’s wheel, using their own clay. Richard and Brian, their chief clay magicians, prepare trolleys of fresh clay every day to give to the throwers, who create the pots on potters’ wheels.

No Serial Number has visited Jim and Dominique, who have told us their story and share with us interesting details in relation to their production. You can find this lovely account in the Spring Issue, so if you still don’t have your copy, go get it and discover the most interesting profiles!


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