The Toy Factory

No Serial Number is thrilled to invite you to the Fabbrica dei Giocattoli (The Toy Factory) in Viterbo, a lovely medieval town in northern Lazio, Italy. This event was organised by No Serial Number in Italy upon request of the Cultural Association Caffeina Cultura and will be running every day until the 8th of JanuaryThe Toy Factory invites children and adults to create sustainable toys made from natural or salvaged materials.









People are loving The Toy Factory!

More than 7000 visitors have come to make their own toys with eco-friendly materials such as wood, willow, berries, fruits, oak galls and seeds. Kids are enjoying the learning process of how to use fabrics, from scraps, leftovers, fabrics recovered from unused clothing, buttons and trimmings. And the good news is that everyone can take home their creations! Visitors are also encouraged to experiment with recycled materials, such as paper, cardboard, haberdashery items salvaged from old curtains and other household items. Another key highlight of The Toy Factory are the workshops: participants can learn about wool felting with different techniques or work with ceramics.
With events such as The Toy Factory, No Serial Number Magazine aims to promote sustainable lifestyles. As a cultural association, its most important objective is to enhance the passion and creativity of those who believe in the uniqueness of products, away from the logic of mass production and consumption while introducing more and more people into an eco-friendly way of life.

The Toy Factory is a part of the first edition of the Caffeine Christmas Village event. The Caffeina CulturaFoundation organises literary festivals and is expanding its cultural activities in other areas in order to spread artisanal, traditional and innovative arts while promoting the city of Viterbo.

Where: Viterbo, northern Lazio (Tuscia). From Piazza San Lorenzo – Papal Palace – until Piazza San Pellegrino.

When: From 2 December 2016 to 8 January 2017

Organised by: No Serial Number Italy, sponsored by Caffeina Cultura ( – available in English)

More info (in Italian)

The latest issue of the print magazine packed with interviews and features on eco and heritage artists and artisans is available now.

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