Monkee Genes: “There is no reason Profit and Sustainability can’t work together”

Monkee Genes is a fashion label based in the East Midlands of England, producing jeans from organic cotton. The company was created in 2006 by Phil Wildbore, owner and designer of the brand. His frustration regarding the denim market and the disposable high street fashion, encouraged him to start this new venture not only to raise public consciousness but also to bring a fresh and youthful proposal to fashion.

Their classic and innovative jean styles come from Indonesia, Turkey and England. All produced under the same mantra: No blood, no sweat, no tears. As Monkee Genes states, the end product from growing cotton naturally, rather than synthetically may not be recognisable visually, but it makes a big difference in terms of the sustainability of our resources. And they don’t just care about the main material, but also about their workers, they guarantee everyone involved decent living salary.

Nevertheless, some specialists question the actual sustainability of cotton, mainly because of the high levels of water usage it requires to grow. So is it the best idea to work with organic cotton? Are there any interesting alternatives for jeans? In the Spring Issue of No Serial Number magazine, Monkee Genes responds to this question and shares their whole process of production, including the potentially hazardous dyeing process. Make yourself comfortable and get your own copy; a very interesting interview is waiting for you.


The latest issue of the print magazine packed with interviews and features on eco and heritage artists and artisans is available now.

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