Po-Zu, Ethical FootwearJacquie Rosenbach
“Some of the greatest technology solutions on earth are found in the natural world.”
As Po-Zu’s website states, modern footwear is surprisingly damaging. As the pace of fashion has quickened we’ve begun buying more shoes, and throwing them away more easily. Traditional shoe-crafting has given way to mass-production, eating up resources and sending an average of three pairs of shoes per person to landfill every year. The quest for cheaper and faster production has also encouraged the exploitation of vulnerable workers through long hours, low pay and dangerous working conditions.
After experiencing this scenario, Sven Segal created Po-Zu in order to challenge this trend. Growing up in a small village in Israel and after experimenting with architecture and photography, Sven discovered a talent for footwear design and became a shoemaker apprentice at a local family-run business. Within a few months he moved to England to begin his career in Footwear Design. After graduation Sven travelled the world as a freelance shoe designer, and quickly became disheartened by the manufacturing practices he found. After 3 years of research and development he set up Po-Zu in 2006, to demonstrate how stylish, high quality footwear could be created without harm to people or planet.
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