#EthicalHour Roundup – The Art of Ethical SalesKate Stuart
Kate Stuart is an artist, craftswoman and writer based in the North East of England. Owner of The Phoenix Green Store, she is currently in the process of transforming it into Newcastle Upon Tyne’s first zero waste shop. She handles the magazine’s Twitter account every Monday evening from 8pm GMT for #EthicalHour.
Ethical Hour gives us a weekly space to converse with other like minded makers, creators, writers, and businesses with conversation based on a weekly topic. This week we were talking about selling ethical products and services and it was so interesting to find that many of us struggle with knowing our worth, knowing our product or services worth and feeling okay with asking for this in monetary terms. The notion of ethical as a form of charity, and expectations that it should come cheaper because of this, or at the opposite end of the scale being priced out of the market was discussed with no real conclusion except that standing firm for your brand, communicating your passion and the essence of who you are and why you love what you do are really key for closing those sales.
Francesca Willow, owner of Ethical Unicorn, made the very good point that it takes, on average 7 contacts or connections before a customer commits to buying – and I think we all agreed that we rarely go headlong into a sale or bite to a sales pitch without first taking some time to ponder, and consider and generally think about it. But we also discussed the feeling that consumerism in and of itself has a sense of unethical-ness about it – asking our customers to buy more stuff, even when it IS ethical, goes against sustainability models for waste production and steps us away from the stuff to meet our needs, and stuff to just have because we want it. Equally, the mechanics of a monetary system that depends on us buying and selling our way through life, and always having to buy and sell more, even when we have enough, was discussed. If this is something that piques your interest, and you consider yourself an artisan-activist or a maker-resister, there is an ongoing conversation you’d be welcome to join in a group called The Green Cloth Collective. Founder Eloise Sentito has featured recently in our blog here and here, and you can read her blog here. She welcomes all who wish to contribute to the discourse.
A final point about tonight’s ethical hour was the use of Pinterest as tool in supporting and sharing brand values and ethics to potential customers – if this is something you use, feel free to follow us by clicking this link!
As ever, lots to think about and a great conversation – I often think it’s a pity it’s only an hour! See you next week!
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