Adriana Santanocito: Research, Fashion and Passion for Sicily

“Behind every innovative product that wants to go to market, there needs to be an awareness of how industrial logic and economics work.”

An enthusiast for fashion, an entrepreneur, a creator, a forward-thinker. This is how Adriana Santanocito, founder of Orange Fiber, could be described. Orange Fiber is one of those amazing startups that makes you believe in the power of creative thinking. The company aims to use the byproducts from the citrus juice industry – currently valuing 700.000 tonnes just in Italy – to create sustainable textiles. This represents a brand new opportunity for Italian tradition in high-quality textiles and fashion.


According to Orange Fiber’s team, Adriana is the one who has seen vitaminic textile where others only see an orange. Her upbringing in Sicily and her studies in fashion and design inspired her to combine experimentation, research and sustainability with fashion and aesthetics. Actually, Adriana invented the sustainable textile from citrus byproducts for her thesis in fashion design. She then shared the idea with Enrica, her business partner and – with creativity and will to dare, they start Orange Fiber.

Adriana and Enrica went through a long working process which included the development of their patent, prototype and production. Orange Fiber’s story is tremendously inspiring and admirable and features in the Winter issue of No Serial Number Magazine.


The latest issue of the print magazine packed with interviews and features on eco and heritage artists and artisans is available now.

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